Maximize Your Home Sale: Why a Pre-Listing Appraisal is the Smartest First Move.

Before you list your home for sale in the Atlanta metro area, here’s a question worth asking:


Do you really know what your home is worth?


For homeowners preparing to sell one of their biggest assets, the stakes are high. Price your home too low—and you leave equity on the table. Price it too high—and it might sit on the market, leading to painful price reductions or lowball offers.


That’s where a pre-listing appraisal comes in—and why it’s one of the most valuable tools you can use before you hit the market.

Appraisers + Agents + Owners = The Right Price, The Right Strategy



A pre-listing appraisal isn’t just for agents. It’s a collaborative tool that empowers everyone involved—especially homeowners.


  • Homeowners gain clarity and confidence knowing the true market value of their home before they list.

  • Agents use the appraisal to set realistic pricing strategies, justify the list price to buyers, and avoid surprises during negotiations.

  • Appraisers bring an unbiased, data-backed perspective, independent of emotion or commission.



At REI Valuations & Advisory, we work closely with both agents and sellers to make sure the valuation is supported, defensible, and timely. We understand the nuances of the Atlanta metro market—from Buckhead to Decatur, Marietta to McDonough—and we tailor our valuations accordingly.


Protect Your Equity. Maximize Your Opportunity.



Your home is likely your largest financial asset. A pre-listing appraisal helps ensure you’re not just pricing to sell—but pricing to win.


Get a realistic, third-party valuation

Avoid overpricing or underpricing traps

Gain leverage in negotiations

Sell with confidence backed by data

Protect your equity and peace of mind


Whether you’re working with a top-tier agent or selling FSBO, an independent appraisal ensures you’re walking into the process with your eyes wide open.

Based in Atlanta. Focused on You.



We’re a licensed real estate appraisal company serving homeowners across the Atlanta metropolitan area, specializing in non-lender appraisals for life events like divorce, estate planning, tax appeals—and yes, pre-listing preparation.


If you’re thinking about selling your home this season, don’t guess. Start with a valuation you can trust.


Serving Metro Atlanta

Fast Turnarounds

Full and Restricted-Use Reports Available




Get your pre-listing appraisal today

Let’s make sure your home sells for what it’s really worth.


Request an Appraisal Now

November 25 2025



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Atlanta’s Trusted Appraisal Services — From Divorce & Date of Death to Step-Up Basis & Immigration Valuations.

When life events call for clarity, accuracy, and fast turnaround, the right real estate appraiser makes all the difference.

At REI Valuations & Advisory, we specialize in delivering timely, court-compliant appraisals for homeowners, attorneys, CPAs, and real estate professionals across the Atlanta metropolitan area — from Alpharetta to Decatur, Marietta to McDonough, and everywhere in between.

What Types of Appraisal Services Do We Offer?

1. Date of Death Appraisals (Step-Up Basis)

Losing a loved one is difficult enough — navigating tax implications shouldn’t be. We provide IRS-compliant retrospective appraisals for estate and inheritance purposes, helping heirs establish an accurate step-up basis on inherited property. This is essential for reducing capital gains when selling the home later.

Whether the passing occurred recently or years ago, we can backdate valuations to the required “date of death,” giving attorneys and CPAs the data they need to file confidently.

2. Divorce Appraisals Near You

Dividing real property during a divorce demands objectivity and accuracy. We deliver neutral, well-supported appraisals that hold up under legal scrutiny — ideal for mediation, court hearings, or attorney negotiations. We serve clients throughout Atlanta, Fulton, DeKalb, Cobb, Gwinnett, Clayton, Henry, and surrounding counties.

3. Immigration Sponsorship Appraisals

If you’re sponsoring a family member or filing immigration documents that require a property asset valuation, we provide compliant appraisals that meet USCIS requirements. These reports are often needed as part of Form I-864 (Affidavit of Support) or when demonstrating real estate holdings.

4. Expert Witness Appraisal Services

Sometimes, a written report isn’t enough. We also offer expert witness testimony in litigation matters — from divorce to tax disputes to estate challenges. Our certified appraiser is prepared to defend the value with clarity, confidence, and professionalism in depositions, hearings, or courtrooms.

5. Home Measurement Services

Whether you’re listing a property, challenging square footage discrepancies, or updating tax records, our ANSI-compliant home measurement services ensure accuracy. We use advanced tools to measure GLA (gross living area), finished basements, ADUs, and more — especially useful for real estate agents and FSBO sellers.

Appraisal Costs: What Should You Expect?

Appraisal fees vary depending on the property type, complexity, and intended use. However, our typical appraisal costs range from:

We offer transparent pricing, flat-fee quotes, and tiered service options — including restricted-use reports when full appraisals aren’t needed.

Areas We Serve Across Metro Atlanta:

If you’re searching for a “real estate appraiser near me” — we’ve got you covered. We proudly serve:

We also provide remote consulting and PDF-based report delivery for clients outside the metro who need our expertise.

Act Now — Limited Appraisal Slots Available Weekly

Whether you’re facing a legal deadline, prepping for a tax season filing, or simply need peace of mind — don’t wait. We only accept a limited number of appraisal assignments each week to ensure fast delivery and white-glove service.

Spots fill fast — especially during Q4 tax prep and year-end probate filings.

Book your appraisal consultation today and receive a customized quote within 24 hours.

Request Your Appraisal Quote Now

Lock in your slot before Friday at noon to guarantee next-week delivery.

Availability is first-come, first-served — don’t risk missing your deadline.

November 13 2025



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New: Free Appraisal Guides for High-Stakes Situations

Get free, expert-backed guidance for divorce, probate, tax appeal, and more — before you ever spend a dollar.

If you’re dealing with a situation like divorce, estate settlement, tax appeal, or bankruptcy — chances are it’s your first time. But for us, it’s what we do every single day.

We’ve helped homeowners, attorneys, CPAs, and families across Georgia navigate some of the most sensitive and high-stakes valuation situations you can face — from dividing assets in a divorce to supporting IRS filings, probate, or relocation buyouts.

And we realized something…

Most people just want to know where to start.

They want to avoid mistakes.

They want to make the right decision — before they commit.

That’s why we built this:

A free one-page guide for each major appraisal situation.

No fluff. No guesswork. Just clear, expert-backed guidance you can actually use — in plain English.

These guides are the exact same frameworks we use every day with:

Now they’re yours — completely free.

What You’ll Find

Each guide includes:

And they’re tailored to your situation — not just a generic real estate article.

Confused About What You Need?

Not sure what kind of appraisal you even need?

That’s normal.

We’ve helped hundreds of clients who felt the exact same way. These guides are a zero-pressure way to get answers before you make a move — and to feel confident that you’re taking the right first step.

Visit our Free Appraisal Guides hub here:

https://www.rei-valuations.com/free-guides


We release a limited number of these guides each month, and several include time-sensitive checklists tied to court dates, tax appeal deadlines, or filing timelines.

If you’re dealing with one of these situations, download the guide that matches your case — and request your appraisal early.

Slots fill quickly during busy seasons, and we only accept a limited number of court-sensitive jobs each quarter.

Explore the Free Guides Now

November 6 2025

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